(PRWEB) January 31, 2012 — Water Futures, a woman-owned consulting venture providing innovative, sustainable water solutions, today announced joining 1% for the Planet (1%). Water Futures has pledged 1% of its sales of the upcoming book, TAKING ON WATER: How One Water Expert Challenged Her Inner Hypocrite, Reduced Her Water Footprint (without Sacrificing a Toasty Shower), and Found Nirvana by Wendy J. Pabich, Ph.D. (Sasquatch Books, fall 2012), to support non-profit organizations focused on sustainability and conservation.
“Water Futures is a great addition to the network. By signing on to 1%, it shows they’re really walking the walk in their sustainability efforts,” says Terry Kellogg, 1% CEO. “They’re using generosity as a tool with which to build their business and enabling valuable environmental work along the way. We’re excited to welcome them to the 1% family.” Members of 1% contribute one percent of revenues directly to any of the approved non-profit environmental organizations in 1%’s network. Non-profits are chosen based on referrals, track record and environmental focus. Over 2,500 non-profits worldwide are included in the 1% program.
“We’ve been averaging at least one new business member a day, and have nearly 1,400 members in 44 countries. 1% members have contributed over $70 million of critically needed funds into the hands of environmental non-profit groups to date,” comments Kellogg. “We are thrilled by the support we have gained as it proves the environmental ethic is trickling upward to larger corporate entities. The shared belief that you can do well as a business by doing the right thing with respect to the environment is clearly apparent. There’s a paradigm shift happening here and it’s happening organically.”
About 1%for the Planet Started in 2002 by Yvon Chouinard, founder and owner of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a growing global movement of over 1,350 member companies in 44 countries that donate one percent of their sales to environmental organizations worldwide. Each day, more than one new business joins the 1% for the Planet movement. As a network, the 1% community has become a frontrunner in funding the work of environmental groups around the world.
About Water Futures Water Futures is a progressive, woman-owned consulting venture with decades of experience finding innovative solutions to one of the planet’s most pressing problems – the quest for sustainable water. We are committed to empowering communities, businesses and innovators to protect and enhance precious water resources by sharing our tools and expertise. We provide strategic advice to help businesses navigate water sector plays; municipalities, ranchers, and conservation organizations protect water resources; and socially responsible companies and municipalities reduce their water footprints.
About Wendy J. Pabich, Ph.D. Wendy J. Pabich is an environmental scientist, educator and adventurer obsessed with all things water. As the founder and president of Water Futures, Inc., Wendy works to find innovative solutions to one of the planet’s most pressing questions – the quest for sustainable water. Her passion for mountains, outdoor adventure and other cultures has taken her to places near and far – including Alaska, Patagonia, and the Himalaya – to explore on skis, on foot and by water. She has taught for MIT and the Sierra Institute and holds a Ph.D. in Environmental Engineering from the Parsons Water Resources Laboratory at MIT, an M.S. in Urban Studies and Planning from MIT, an M.S. in Geology from Duke University and a B.A. in Geography from Dartmouth College. She writes and speaks frequently to diverse audiences on water-related topics.